Case Studies
Generating a $24m Pipeline of B2B Leads For Medical Technology Using our B2B Custom Models
Problem:
Client sold a high ticket medical device with a starting price $40,000 plus. They were struggling to find their ideal customer on Facebook ads as their target was strictly medical professionals with specific diagnostic testing equipment.
Solution:
The client provided us with a list of competitors and a seed list of ideal keywords. We used these keywords to create an ‘audience prompt’ which we copied into our custom models feature. This custom model was used to identify all user profiles actively searching for ‘diagnostic medical equipment’ in the past 24 hour period. We then used the B2B2C feature to identify only those who were medical professionals. Data was synced directly to an outbound B2B team.
Results:
First list of just 60,000 medical professionals produced over 600 quality leads (people willing to join a demo) which equated to over $24m in pipeline value. The entire process took just 3 days.
Solution:
The SuperPixel was added to their site, which gained a 60% match rate (20% higher than competitor).
We also created hyper targeted Meta ads and Ai texts.
Results:
80% Open Rate, up from 40%
500 New Customers Generated from reactivation Sequence @ $280 AOV. Over $200,000 collected in 90 days
How E-commerce Brand ‘StickerYou’ Brought In An Additional $200k Using the SuperPixel.
Problem:
StickerYou was using a competing platform for identity resolution which was getting a far lower match %
How Air.ai Generated $11m Revenue From Just $250k Ad Spend in 30 Days Problem with Their Current Targeting
Problem:
Air.ai is an ai voice model Saas that creates inbound systems for advertisers and agencies. They were looking to target specific industries on Facebook Ads that had both the intent and qualifications to afford their 12 month subscriptions.
Solution:
Using the B2B2C feature, we were able to identify all the agencies over a certain revenue amount Mapping this via our pre-made segment for ‘conversational ai’ we were able to map businesses that were actively searching for Ai technologies and voice model products This audience was synced directly to Facebook via our Facebook sync which pushed fresh data in everyday.
Results After Just 30 Days
Over $11m revenue generated in just 30 days
The quality of the leads was 50% higher than before with higher conversion rates while paying less for cost per show up
Navidatr Data
Challenges:
A significant amount of money was being wasted on ads that failed to convert, with Facebook lookalike audiences underperforming and not delivering the expected results.
Solutions/Results:
Navidatr Data outperformed Facebook lookalike audiences by achieving roughly double the click-through rate (CTR), capturing significantly more attention. Overall, our use of high-intent data delivered a 40% improvement in performance.
Auto Group
Challenges:
The client relied on traditional marketing methods like radio and billboard ads, alongside generic Facebook ads for targeting. However, these approaches yielded low results and limited engagement.
Solutions/Results:
In just three days, we generated 1,608 leads—most of which included key data such as credit scores, auto mileage, car make, and in-market affinity. This targeted approach contributed to a 35% increase in monthly sales.
HVAC Company
Challenges:
The client saw no meaningful results from using Facebook lookalike audiences, and SEO efforts also failed to generate any significant leads or traffic.
Solutions/Results:
By leveraging our high-intent data, we identified individuals actively searching for HVAC services and deployed an outreach strategy using targeted emails. This approach led to 4 sales within just one week—all without any ad spend. We then implemented a targeted Facebook ad strategy, which further boosted results by generating over 40 qualified leads per week.
Business Consultant
Challenges:
The client attempted automated LinkedIn outreach and Google Ads campaigns, but both efforts failed to produce any meaningful results.
Solutions/Results:
We leveraged our high-intent data to identify individuals actively searching for their services and implemented a comprehensive outreach system combining targeted emails and our exclusive LinkedIn outreach. This strategy consistently generated 24 qualified appointments per month without any additional ad spend.
Solutions/Results:
By syncing AI Agents with our CRM, we were able to feed data into targeted messaging tests across various segments and keywords. Within just 2.5 months, we uncovered clear insights into which customers were the highest value and converted the fastest. This completely reshaped our approach to targeting and prospecting—eliminating the need for a data researcher and redefining our highest converting niche market.
High End Retail Marketing
Challenges:
He needed help identifying the right market to convert the best leads. Without this clarity, he faced high closing costs, operational inefficiencies, and often found himself lost in a rabbit hole trying to discover where to focus in order to stabilize his target prospects.
Foreign Exchange Student Placement
Challenges:
Tried automation systems that were not producing any results. Tried running paid ads which produced minimal results.
Solutions/Results:
We targeted strategic partners to introduce them to the offering, testing various messaging approaches and continuously optimizing based on performance. As a result, we consistently generated 60 to 80 qualified leads every month.
SaaS Startup
Challenges:
Their internal sales team was responsible for cold calling, cold emailing, and sourcing new sales opportunities. However, as the volume of qualified leads remained low, the team began to lose confidence due to a lack of consistent opportunities to close deals. Attempts to supplement with Facebook and Google ads proved ineffective—over 75% of the leads were either unqualified or had inaccurate contact information. As a result, they faced ongoing challenges keeping the pipeline full and healthy.
Solutions/Results:
We analyzed Facebook Ad data to identify the ideal target audience—franchise owners. From there, we leveraged high-intent leads from our internal database and tested three different messages to determine the best-performing one. This informed the creation of a full sales funnel, combining email and LinkedIn outreach to high-intent targets alongside hyper-targeted Facebook ad campaigns. As a result, each of the five sales team members now averages 22 to 25 qualified, booked appointments per month. Additionally, we're generating an average of 48 leads monthly from potential clients who didn’t book a call but provided their email and phone number for follow-up.
Solutions/Results:
We identified high-intent audiences actively searching for financial planning services and developed a comprehensive outreach strategy that included AI-driven emails, texts, voice messaging, LinkedIn outreach, and revamped ad campaigns with tailored audiences. This approach qualified leads and generated booked appointments starting in the first week, resulting in an average of 28 qualified booked appointments and 70 leads each month.
Financial Advisor
Challenges:
The client was struggling to secure qualified booked appointments and leads using traditional methods. They tried Facebook ads, Google ads, and LinkedIn campaigns but ended up wasting time and money on strategies that simply didn’t deliver results.
Business Funding
Challenges:
The client relied on cold emailing business owners using a purchased lead list but saw little success, averaging only 2 to 3 appointments per month. They also attempted LinkedIn marketing but lacked the time to properly optimize their efforts. Additionally, identifying their ideal client proved challenging, requiring a broad initial approach before narrowing down the target audience.
Solutions/Results:
We identified high-intent, real-time leads of business owners actively searching for funding solutions and developed a comprehensive sales funnel and outreach system that included AI-driven emails, LinkedIn messages, and targeted Facebook ads. Appointment setters, supported by an AI agent, qualified all positive responses and ensured appointments were booked promptly. This approach consistently generated an average of 39 booked calls per month with interested business owners, along with over 50 warm leads each month.
Business Funding & Loans and Credit Repair
Challenges:
The client was struggling with low-quality leads—most were either not serious or simply not ready to move forward. Their Facebook lead form ads were underperforming, with 80% to 90% of the leads being unqualified or unresponsive. They also experimented with LinkedIn automation through connection requests but failed to generate a single lead from that approach.
Solutions/Results:
We tapped into our high-intent database to identify the client’s complete addressable market and used intent data to source leads actively searching for business loan services. Each lead was carefully qualified through real conversations to ensure they met the client’s criteria and were genuinely interested in the service. This approach consistently delivered 50 to 60 qualified appointments and leads per month on average.
Nonprofit
Challenges:
Team members were responsible for fundraising, investing significant time and money into events like banquets, golf tournaments, and cookouts. While these efforts brought in some funds, they lacked long-term impact and sustainability. Attempts to generate donations through Facebook ads also fell short, producing little to no meaningful funding. Without consistently hitting their fundraising goals, the nonprofit struggled to expand its reach and provide services to the people who needed them most.
Solutions/Results:
We worked closely with the client to identify their ideal donors using high-intent data, ensuring outreach efforts were focused on those most likely to engage. Through message testing, we pinpointed the most effective communication strategy. An appointment setter, supported by an AI agent, qualified all positive responses and shared a short video showcasing the nonprofit's mission. As a result, the client now consistently books 35 to 45 calls each month with individuals genuinely interested in donating or volunteering.
Commercial Lending
Challenges:
The client had previously purchased email leads, but they failed to produce any meaningful results. They also invested in Google Ads and YouTube Pre-Roll ads, but these channels didn’t generate qualified leads either. Frustration grew as efforts to grow the business stalled, leaving the sales team without deals to close and the organization struggling to gain traction.
Solutions/Results:
We worked closely with the client to identify their ideal customer profile using high-intent data. From there, we launched a multi-touch campaign that combined LinkedIn outreach, AI-driven email sequences, and targeted Facebook campaigns. A complete sales funnel was set up to capture and nurture interest. As a result, the client now consistently generates 24 to 38 qualified appointments per month, along with an additional 40 to 60 warm leads ready for future engagement.
Solar Company
Challenges:
Salespeople found it very difficult to go door to door for residential clients, while connecting with commercial clients proved to be extremely time-consuming. On top of that, a significant amount of money was being spent on Facebook and Google ads, but the results didn’t justify the ad spend.
Solutions/Results:
We sourced high-intent, real-time leads and created separate campaigns tailored to both residential and commercial audiences. Appointment setters, supported by an AI agent, qualified all positive responses to ensure genuine interest. This approach resulted in an average of 65 booked calls per month with individuals actively interested in solar solutions for their homes or businesses.
Real Estate Agency
Challenges:
Competing for attention on Facebook and Google Ads proved to be extremely difficult in the real estate space, especially when relying on lookalike audiences. The client struggled to cut through the noise and differentiate themselves from the competition. They were looking for a more effective and reliable way to generate leads and secure booked appointments.
Solutions/Results:
Using our database, we identified high-intent leads actively looking to buy or sell their homes. These leads were further filtered based on credit score, home value, and price to ensure quality. We then launched hyper-targeted Meta (Facebook) ads supported by a complete sales funnel. With optimized outreach in place, this approach consistently produced 5 to 10 qualified leads per day.
SaaS POS Company
Challenges:
The client was spending thousands on Facebook ads but seeing little return. Targeting their ideal clients—franchise owners with five or more franchises—proved especially difficult on the platform. They were eager to find a more effective way to generate leads and secure booked appointments.
Solutions/Results:
We identified high-intent targets using our database and launched a multi-touch campaign that combined LinkedIn outreach, AI-driven emails, AI voice and text messaging, and revamped Facebook ad campaigns with custom audiences. This comprehensive approach enabled the sales team to consistently average 40 to 50 qualified booked appointments and warm leads each month.
We combine data, automation, and smart communication tools to help businesses streamline processes, enhance customer engagement, and grow efficiently—without the manual work.
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